There was a time when all the gurus and executives of large companies in the sector with gentle eyes watched the in-game advertising. Let us go scenarios full of posters announcing actual products and offers real world, make our characters dressed in designer clothing, which would lead a Ferrari or holding an iPod in your pocket. Yes, the blessed in-game advertising was the future and the best way to get extra benefits. Benefits that did not affect a drop in product price, missing more.

The fact is that those days of joy and prosperity are going to take wind. Or so we believe Electronic Arts as they begin to question a model that have been applied in various degrees and they do not really work. Basically get more money in another way, selling individual updates or small accessories to enhance the skills of the player and (here comes the part chunga anyone says) to complete a game that should have gone completely and not be sold for parts. This is confirmed by EA’s Ben Cousins.

“Well, now we’re not getting much benefit from this model, really. The business of in-game advertising has not grown as fast as people expected it to do. If you think about how fast it has grown the business of selling virtual items in recent years … has been much faster and much more profitable to make a profit. “

“In ‘Battlefield Heroes’ we use the two systems, advertising and selling virtual items. One of the two systems and then swept the other … let’s say you really have not taken off. I’m not convinced that we end up having posters with ads and things like that in games. Maybe those days are gone. “

Look at it this way. Before a game we bought for a price. Then we bought a game for a fee and included not-so-subliminal advertising and subliminal inside. Now realize that this is not enough, that the trick is to sell a game and then go sell items to enhance the experience.

Be evil-minded and imagine the example of a FPS. We want to sell an unfinished game where all the original array has been cut. We will pay as if it were a full game when it is not, and we will pay for the weapons that was supposed to take the series and does not .

No wonder they say that those days are long gone, how clever.

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