It’s no secret that many social projects are implementing the principles of game mechanics, at least in the form of status, ratings, polls, virtual gifts. Similar principles apply in the offline world, where the game mechanics are based marketing campaigns, loyalty programs. Games evoke emotion, which makes the relationship with users of stronger and more effective. Among experts there is a belief that any business in the future must take the elements of the game .

To use gaming arsenal in full, you need to know all available methods and combine them with one another. The existing terms, concepts and scientific theories in this area can even print in the form of a deck of cards and pull them out in random order.

Company SCVNGR develops mobile games and created just such a deck of cards, which can borrow and use for their purposes. Here is an explanation of each of the 47-mi of terms and their usage examples: achievements, fixed interval, behavioral courage, information theory fragmentary information (that is, that any user information to provide the least possible portions – so it is better absorbed), the dynamics of achievement cooperative game, cross-situational charts, endless gameplay, the thought of a great goal, free breakfast, raffle, property, etc.

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